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    Advertising agency culture. The key to solving racism in the industry.

    June 15, 2020

  • Content Strategy

    The deliciously dangerous and euphoric period of a con game.

    June 23, 2020

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    Headphones. The condoms of content.

    June 9, 2020

  • Content Strategy

    The power of consistent content. What Facebook’s content lawsuit reveals.

    June 2, 2020

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    Businesses have a plan for essential workers. Automate the essential part.

    May 19, 2020

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    Breathe. You do it to live. Now use it to live better.

    May 12, 2020

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    Voice experiences will be the future or the end of your business.

    May 5, 2020

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    How Can I Help?

    April 23, 2020

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    Working from home? Meet your new boss. Structure.

    April 21, 2020

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    The B(r)and is breaking up. How music services like Spotify are killing artist brands.

    April 14, 2020

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    Don’t fear, embrace uncertainty. Opportunity waits on the other side.

    April 7, 2020

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    Call To Action (CTA) tips

    March 31, 2020

  • Small thinking leads to big things

    Content Mindfulness,Content Strategy

    As careers navigate COVID-19, big wins must start with small thinking.

    March 23, 2020

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    The gods of technology demand a sacrifice.

    March 17, 2020

  • Content Strategy

    When function follows form. And how content strategy is affected.

    March 10, 2020

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    Hey kids, want some yummy apps?

    March 3, 2020

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    What’s the buzz about buzzwords?

    February 25, 2020

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    Genderfication. Why women are woefully scarce in tech firms and tech firm leadership.

    February 18, 2020

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    The three types of writers.

    February 11, 2020

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    Can a minimalist buy a $1,400 iPhone?

    February 4, 2020

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    What is Natural Language Processing?

    January 28, 2020

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    Health. Wealth. Love. Your three everyday happiness investments.

    January 21, 2020

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    Working and consulting in tech in 2020. Five predictions.

    January 15, 2020

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    Looking back at 2019 to think forward: Hit Rewind Here.

    December 18, 2019

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    Looking back at 2019 to think forward: Happiness.

    December 13, 2019

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    Looking back at 2019 to think forward: Voice Assistants Killing Brands

    December 10, 2019

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    Looking back, thinking forward: Fight Club’s 20th Anniversary.

    December 5, 2019

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    Looking back, thinking forward: Kayfabe

    December 3, 2019

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    Why I’ve learned to accept grace.

    November 26, 2019

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    The needle in a haystack. Why the need for content strategy is universal and timeless.

    November 19, 2019

Content Mindfulness, Content Strategy

Looking back at 2019 to think forward: Hit Rewind Here.

December 18, 2019 by Brooks Richey

Here are some selections from podcasts, programs, and articles that have leaped out to me this year.

“Settled Work” Ep 276. Money for the Rest of Us Podcast

This podcast by former financial advisor David Stein talks about how to think about money and investments at an almost philosophical level. In this particular episode: he talks about how to think about working through retirement. More so, about transforming your work life to organically transform and use your best skills and true passions as you get closer to retirement.

Why I liked it: It creates a discussion about getting us out of the mindset that retirement is about quitting work. But rather, finding the freedom to do what you love to do and what gives you purpose.

“Settled Work” Link

My Two Cents: Why Americans Are Failing the Grade at Financial Literacy

This video resonated with me as it speaks about one of my biggest frustrations in the US. The general public’s lack of understanding about money beyond knowing how to spend it. Those who know truly understanding money, master money. Those who don’t, are mastered by it.

In the same way people can’t see how bad diets today can lead to bad health tomorrow, people often can’t make the connection between having good daily money habits and building financial security-either without having to win the lottery or build the next Facebook.

This video, part of the Two Cents financial video series on Patreon, gives a good overview of how the US is poorly trained to teach financial literacy among its citizens and how that affects everything from wealth generation to crushing retirement-threatening debt.

Ray Dailo – How The Economic Machine Works

If you want to take the next step to understand and demystify the economy we all live in less than 30 minutes. Please, please, please check out this explainer video from successful hedge fund billionaire and head of Bridgewater Associates, Ray Dalio.

If you get it, you won’t regret it.

Spectacular Failures Podcast: Kodak

We laud and focus on success. But more than not, failure is the mother whose womb of experience, gives birth to success. Especially is you heed its lessons.

Season 1 of the Spectacular Failures podcast is an autopsy of famous businesses that have failed.

A good one: Kodak Misses Its Moment. Did you know the company that invented film cameras, also invented the digital camera? Yet Kodak was killed by that same technology because of Kodak’s fear and internal resistance of moving from its legacy business of film. An issue many companies will need to face in the age of disruption.

The episode about Donald Trump’s casino bankruptcies in Atlantic City is pretty good too. But enjoy the Kodak story first.

Voicebot Podcast

If you’re looking for a podcast to keep up with people, companies and industries focus on developing and applying chatbots and voice assistants, check out this weekly podcast.

TechMeme Ride Home Podcast

This is a daily must-listen for me. Not only a good summation of the day’s major news in tech. The host brings to it, something I miss from most tech shows; going beyond fanboy adulation of the latest gadget to helping me connect the dots in contemplating bigger issues of tech developments from privacy, corporate culture, regulatory issues, etc.

This is the link for iTunes. But you can hear it just about anywhere you get podcasts.

The new dot com bubble is here: it’s called online advertising

Some articles warned about the housing collapse before it happened. But the dire warnings were drowned out in all the noise of housing buying euphoria and false presumptions (housing prices always go up). In the world of online marketing, this feels like one of those articles.

This one could be huge for the digital marketing industry. The lesson: what can be measured, may not be what you actually want to measure.

This article talks about how current analytics around online advertising click rates may actually prove that digital marketers are focused on converting the converted rather than targeting and convincing users that don’t use their product. A scheme supported by marketers and advertising who can essentially use these self-indulging analytics to cover their butts or sell more digital advertising.

Like all bubbles, eventually, something breaks the spell.

Read the whole story.

And have a great new year. This blog will be back January 7th.

 

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