Why brand content is critical with the rise of voice assistants.
Hey Siri, buy whatever brand you think best, I don’t care.
Hey Siri, buy whatever brand you think best, I don’t care.
“Double plus good” vs. the poop emoji. See how both narrow our use of language.
The innovators are the first, but rarely the last ones standing.
Tips for using existing content to make new content readers will love.
Land your business on or subscribe to a tech platform and you might find yourself trapped.
The job isn’t focused on what you write. It’s how they feel.