Writing as punishment.
Use writing to discipline kids, and surprise, they don’t like writing.
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What is content sprawl and why it frustrates users.
The official digital content disease of large organizations.
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The rule for remakes.
A lot of movies are being remade, A lot shouldn’t. Here’s a few greenlighting rules.
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How to write for voice assistants.
When writing for voice assistants, you must keep in mind that you are delivering a simultaneous mix of content, interactive rules, story-flow feedback, brand experience, and voice-driven design. A mix…
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Why firms hedge on offering content strategy.
Agencies, customer experience firms, and design firms bill for copywriting. No earth-shattering news there. Content strategy? That’s another story. Firms “kinda do” content strategy. It can be found as either…
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Writing content for the “yeah, yeah, yeah” factor.
Keep content engaging to users with increasingly smaller attention spans.
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