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    Advertising agency culture. The key to solving racism in the industry.

    June 15, 2020

  • Content Strategy

    The deliciously dangerous and euphoric period of a con game.

    June 23, 2020

  • Content Mindfulness

    Headphones. The condoms of content.

    June 9, 2020

  • Content Strategy

    The power of consistent content. What Facebook’s content lawsuit reveals.

    June 2, 2020

  • Content Strategy

    Businesses have a plan for essential workers. Automate the essential part.

    May 19, 2020

  • Content Mindfulness

    Breathe. You do it to live. Now use it to live better.

    May 12, 2020

  • Content Strategy

    Voice experiences will be the future or the end of your business.

    May 5, 2020

  • Content Mindfulness,Content Strategy

    How Can I Help?

    April 23, 2020

  • Content Strategy

    Working from home? Meet your new boss. Structure.

    April 21, 2020

  • Content Strategy

    The B(r)and is breaking up. How music services like Spotify are killing artist brands.

    April 14, 2020

  • Content Mindfulness,Content Strategy

    Don’t fear, embrace uncertainty. Opportunity waits on the other side.

    April 7, 2020

  • Content Strategy

    Call To Action (CTA) tips

    March 31, 2020

  • Small thinking leads to big things

    Content Mindfulness,Content Strategy

    As careers navigate COVID-19, big wins must start with small thinking.

    March 23, 2020

  • Content Mindfulness

    The gods of technology demand a sacrifice.

    March 17, 2020

  • Content Strategy

    When function follows form. And how content strategy is affected.

    March 10, 2020

  • Content Mindfulness

    Hey kids, want some yummy apps?

    March 3, 2020

  • Content Strategy

    What’s the buzz about buzzwords?

    February 25, 2020

  • Content Strategy

    Genderfication. Why women are woefully scarce in tech firms and tech firm leadership.

    February 18, 2020

  • Content Strategy

    The three types of writers.

    February 11, 2020

  • Content Mindfulness

    Can a minimalist buy a $1,400 iPhone?

    February 4, 2020

  • Content Strategy

    What is Natural Language Processing?

    January 28, 2020

  • Content Mindfulness,Uncategorized

    Health. Wealth. Love. Your three everyday happiness investments.

    January 21, 2020

  • Content Strategy

    Working and consulting in tech in 2020. Five predictions.

    January 15, 2020

  • Content Mindfulness,Content Strategy

    Looking back at 2019 to think forward: Hit Rewind Here.

    December 18, 2019

  • Content Mindfulness

    Looking back at 2019 to think forward: Happiness.

    December 13, 2019

  • Content Strategy

    Looking back at 2019 to think forward: Voice Assistants Killing Brands

    December 10, 2019

  • Content Mindfulness

    Looking back, thinking forward: Fight Club’s 20th Anniversary.

    December 5, 2019

  • Content Strategy

    Looking back, thinking forward: Kayfabe

    December 3, 2019

  • Content Mindfulness

    Why I’ve learned to accept grace.

    November 26, 2019

  • Content Strategy

    The needle in a haystack. Why the need for content strategy is universal and timeless.

    November 19, 2019

Uncategorized

Every day is training for THAT day. A mindful moment.

May 23, 2019 by Brooks Richey

Why are you training and working out? Gasping for air and feeling the lungs inside you burn at 5:30 am? Especially when everyone else, in their right mind, is sleeping?

Why are you learning more about your profession and honing your skills when everyone is going to the bar or binge-watching Netflix? Why is it that every day, you are trying to make yourself better, when no one else seems to notice or care?

Because you’re not training for them. You’re training for you. More importantly, you’re training for a day in the future. One particular day. THAT day.

THAT day could be a random day that blindsides you when it comes.

It could be that one exceptional day. The day that may define success for the rest of your life. That day that could come in the form of the interview for the job you always wanted. That race you want to run. That day you walk into your boss’ office to quit your job to start a new business.

Whatever THAT day is, one thing is for sure.

It’s the day where you’re going to have to find that extra strength inside you. To keep your wits about you when things couldn’t feel crazier. To find that part deep within you that helps you hustle just a little more.

Whether it’s learning, working or exercising, THAT day is what you are unglamourously training for every day. All that training no one else but you seems cares about. Training that others will only notice in terms of whether you win or fail on that day. And quite frankly, they may not notice it then because they can’t see the future fruit that your success on THAT day will bear.

Will you be the person you need to be for that day when it finally comes?

If you say never enough to learning and growing right now, when that day comes, you’ll know you’ll be enough.

While those around you are squandering their time on things that give them fleeting pleasure, you must see that time as a precious currency that you can spend investing in you.

So be greedy about your time, spend it wisely in order to build the skill, muscle, endurance, and experience each day – for THAT day. And you’ll be ready.

 

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2018. Content and Mindful. All rights reserved.