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  • Content Strategy

    Advertising agency culture. The key to solving racism in the industry.

    June 15, 2020

  • Content Strategy

    The deliciously dangerous and euphoric period of a con game.

    June 23, 2020

  • Content Mindfulness

    Headphones. The condoms of content.

    June 9, 2020

  • Content Strategy

    The power of consistent content. What Facebook’s content lawsuit reveals.

    June 2, 2020

  • Content Strategy

    Businesses have a plan for essential workers. Automate the essential part.

    May 19, 2020

  • Content Mindfulness

    Breathe. You do it to live. Now use it to live better.

    May 12, 2020

  • Content Strategy

    Voice experiences will be the future or the end of your business.

    May 5, 2020

  • Content Mindfulness,Content Strategy

    How Can I Help?

    April 23, 2020

  • Content Strategy

    Working from home? Meet your new boss. Structure.

    April 21, 2020

  • Content Strategy

    The B(r)and is breaking up. How music services like Spotify are killing artist brands.

    April 14, 2020

  • Content Mindfulness,Content Strategy

    Don’t fear, embrace uncertainty. Opportunity waits on the other side.

    April 7, 2020

  • Content Strategy

    Call To Action (CTA) tips

    March 31, 2020

  • Small thinking leads to big things

    Content Mindfulness,Content Strategy

    As careers navigate COVID-19, big wins must start with small thinking.

    March 23, 2020

  • Content Mindfulness

    The gods of technology demand a sacrifice.

    March 17, 2020

  • Content Strategy

    When function follows form. And how content strategy is affected.

    March 10, 2020

  • Content Mindfulness

    Hey kids, want some yummy apps?

    March 3, 2020

  • Content Strategy

    What’s the buzz about buzzwords?

    February 25, 2020

  • Content Strategy

    Genderfication. Why women are woefully scarce in tech firms and tech firm leadership.

    February 18, 2020

  • Content Strategy

    The three types of writers.

    February 11, 2020

  • Content Mindfulness

    Can a minimalist buy a $1,400 iPhone?

    February 4, 2020

  • Content Strategy

    What is Natural Language Processing?

    January 28, 2020

  • Content Mindfulness,Uncategorized

    Health. Wealth. Love. Your three everyday happiness investments.

    January 21, 2020

  • Content Strategy

    Working and consulting in tech in 2020. Five predictions.

    January 15, 2020

  • Content Mindfulness,Content Strategy

    Looking back at 2019 to think forward: Hit Rewind Here.

    December 18, 2019

  • Content Mindfulness

    Looking back at 2019 to think forward: Happiness.

    December 13, 2019

  • Content Strategy

    Looking back at 2019 to think forward: Voice Assistants Killing Brands

    December 10, 2019

  • Content Mindfulness

    Looking back, thinking forward: Fight Club’s 20th Anniversary.

    December 5, 2019

  • Content Strategy

    Looking back, thinking forward: Kayfabe

    December 3, 2019

  • Content Mindfulness

    Why I’ve learned to accept grace.

    November 26, 2019

  • Content Strategy

    The needle in a haystack. Why the need for content strategy is universal and timeless.

    November 19, 2019

Content Mindfulness

Trying to unlock your potential? You might be your own jailer.

March 28, 2019 by Brooks Richey

You’re an independent free thinker. Nobody tells you what to do? Right?

Not really. You stop when a stop sign tells you to stop. Right?

In reality, we all agree to limitations.

Take a step back and you’ll realize a lot of people push limits on us subconsciously or with our tacit approval. It’s usually here where a lot of our limits are set.

We don’t see the barriers or limits in our thinking, goals or behavior because we accepted them so long ago we hardly notice them. Examples of when they happen:

  • Feelings of guilt or cautiousness imposed on us from a parent or loved one.
  • A small raise from your employer that makes you think “good enough” and puts your new business idea on hold.
  • A school bully or peers that socially implied that you weren’t as good enough to hang out with them.
  • Social shaming or sub-conscious signals for being fat, short, the wrong race (add your favorite adjective here).

They are all rules and restrictions we are asked to follow. But when we accept and follow them without question, especially without asking if they are in line with our true goals and aspirations, that is when we go off our own path.

When you accept the limitation of others, you imprison your dreams.

You are capable of big things. All humans are. Yet we frequently give up abilities and possibilities when we choose to settle for the small-minded or fearful thinking of others. Often just to avoid standing out from the group. To fit in. To get along.

To do that is to simply stand next to and support others who can’t dream big because they discarded it as an option. So low expectations and setting on your goals seem normal.

There a reason someone becomes #1.

One is a lonely number. The future #1 is willing to walk a path, no one else follows. To not fit in. Number one decides they are not going to be like anyone else, and they are willing to take a risk to prove it. Risk means going beyond others’ expressed limitations and stepping beyond what you may have thought possible. That means you can’t let others’ limits hold you back from stretching yours. You have the “key” to be free.

Be you. Be your dream. And let your dreams be as big as you want them to be. Unlock your potential. If you given in to others’ perceptions and beliefs, you become your own jailer and imprison your dreams.

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2018. Content and Mindful. All rights reserved.