by Brooks Richey
Twas the night before Christmas, and all through the firm.
Not an intern was stirring, not even a squirm.
The card sorts were pinned to the whiteboard with care,
in hopes that customer insights soon would be there.
Way in back, developers sat in their pod,
giving each other high-fives and confident nods.
The director of UX, and I in my cap,
had just settled down to view a customer journey map.
When, from outside, there arose such a clatter,
I turned from my standing desk to see what was the matter.
Away to the window, I flew like a flash,
I tore open the shutters and threw open the sash.
When what to my wondering eyes should appear,
but a miniature sleigh, and eight tiny reindeer.
From the look of the driver, so lively and quick,
this was no client, this must be St Nick!
A sleigh pulled by deer, all attached by their reins.
Santa whistled, and shouted, and called them by name!
“Now Dasher! Now, Dancer! Now, Prancer and Vixen!
On, Comet! On, Cupid! On, Donner and Blitzen!
I didn’t see Rudolph and that was a shame.
Declining celebrity Q-ratings I suspect was to blame.
“St. Nick!” I pointed and yelled.
UX and design came like a flash.
We scurried to the chimney by the end of our dash.
After the roof’s thud of hooves, Santa came down with a bound.
His beard was so bushy, his belly so round.
We all stood gazing and silent, like a bird on a perch.
Todd even stopped his review of an organic search.
St. Nick spoke not a word, but went straight to his work.
He left new user personas for Jamie, a content matrix for Kirk.
Once filling all the stockings; then turned with a jerk.
Looking around at our firm, painted much bright red,
he turned to us gathered and this is what he said…
“Structure content correctly, don’t over design like an abuser.
To stay on my nice list, always remember the user.”
Santa then tapped his finger left of his nose.
Giving a nod, up the chimney he rose!
He sprang to his sleigh, to his team gave a whistle,
and away they all flew like the down of a thistle.
Then we all heard him exclaim, as he soared out of sight,
“Merry Christmas to all, and to all a Goodnight!”
As Santa’s overflowing love proved that our hearts were fillable,
the content strategist said, “Hey, is this time billable?”