Content + Mindful
Content + Mindful
Log In
Lost your password?
Forgotten Password
Cancel
Content + Mindful
  • Home
  • Content Strategy
  • Content Mindfulness
  • About Me
  • Contact
  • Home
  • Content Strategy
  • Content Mindfulness
  • About Me
  • Contact
  • Content Strategy

    Advertising agency culture. The key to solving racism in the industry.

    June 15, 2020

  • Content Strategy

    The deliciously dangerous and euphoric period of a con game.

    June 23, 2020

  • Content Mindfulness

    Headphones. The condoms of content.

    June 9, 2020

  • Content Strategy

    The power of consistent content. What Facebook’s content lawsuit reveals.

    June 2, 2020

  • Content Strategy

    Businesses have a plan for essential workers. Automate the essential part.

    May 19, 2020

  • Content Mindfulness

    Breathe. You do it to live. Now use it to live better.

    May 12, 2020

  • Content Strategy

    Voice experiences will be the future or the end of your business.

    May 5, 2020

  • Content Mindfulness,Content Strategy

    How Can I Help?

    April 23, 2020

  • Content Strategy

    Working from home? Meet your new boss. Structure.

    April 21, 2020

  • Content Strategy

    The B(r)and is breaking up. How music services like Spotify are killing artist brands.

    April 14, 2020

  • Content Mindfulness,Content Strategy

    Don’t fear, embrace uncertainty. Opportunity waits on the other side.

    April 7, 2020

  • Content Strategy

    Call To Action (CTA) tips

    March 31, 2020

  • Small thinking leads to big things

    Content Mindfulness,Content Strategy

    As careers navigate COVID-19, big wins must start with small thinking.

    March 23, 2020

  • Content Mindfulness

    The gods of technology demand a sacrifice.

    March 17, 2020

  • Content Strategy

    When function follows form. And how content strategy is affected.

    March 10, 2020

  • Content Mindfulness

    Hey kids, want some yummy apps?

    March 3, 2020

  • Content Strategy

    What’s the buzz about buzzwords?

    February 25, 2020

  • Content Strategy

    Genderfication. Why women are woefully scarce in tech firms and tech firm leadership.

    February 18, 2020

  • Content Strategy

    The three types of writers.

    February 11, 2020

  • Content Mindfulness

    Can a minimalist buy a $1,400 iPhone?

    February 4, 2020

  • Content Strategy

    What is Natural Language Processing?

    January 28, 2020

  • Content Mindfulness,Uncategorized

    Health. Wealth. Love. Your three everyday happiness investments.

    January 21, 2020

  • Content Strategy

    Working and consulting in tech in 2020. Five predictions.

    January 15, 2020

  • Content Mindfulness,Content Strategy

    Looking back at 2019 to think forward: Hit Rewind Here.

    December 18, 2019

  • Content Mindfulness

    Looking back at 2019 to think forward: Happiness.

    December 13, 2019

  • Content Strategy

    Looking back at 2019 to think forward: Voice Assistants Killing Brands

    December 10, 2019

  • Content Mindfulness

    Looking back, thinking forward: Fight Club’s 20th Anniversary.

    December 5, 2019

  • Content Strategy

    Looking back, thinking forward: Kayfabe

    December 3, 2019

  • Content Mindfulness

    Why I’ve learned to accept grace.

    November 26, 2019

  • Content Strategy

    The needle in a haystack. Why the need for content strategy is universal and timeless.

    November 19, 2019

Content Mindfulness

How to be a Zen Type A. Be open to plan B.

June 27, 2019 by Brooks Richey

We all want some sense of control in our lives.

Ironically, we lose control over our lives the more we use the limited time and resources that we have to try to force more things around us to bend to our will and specific outcome.

Part of us wants to control all outcomes. It’s instinctual.

But in the same way that happiness comes with being content with what you have, freedom and peace come when you can also accept the alternative or negotiated outcomes to a goal. Those who can only see a narrow, expected path to a goal, like a classic Type A, see making adjustments for flexibility as a weakness.

Mindfulness has made me calm in the face of stressful situations.

However, don’t confuse that with being disengaged in solving problems.

Previous employers, clients, colleagues, and girlfriends have continually used one word to describe me, “calm.”

For some, it comes off as a disturbing level of calm. In stressful work situations, some almost seem disappointed that I’m not mirroring the stress, yelling or frustration of some other members of the team. That if I’m not stressed I must not be committed to the set path towards the goal.

It may disturb them. My calmness, that is. I’m totally fine with it.

Hey! Are you committed to achieving this goal or high?

Those who know I practice mindfulness, jokingly see that calmness like a spiritual Cheech and Chong. Like I’m somehow stoned on mindfulness and blissfully unaware. “Far out! Cool man, The client wants 100 hours worth of work in 20 hours.”

I’m not. In fact, I’m usually well aware of the danger or risk at hand. It’s just that my energy is being directed to problem solving and options more than expelled through a furrowed brow, nervous twitching, or vocal complaining.

Though it doesn’t come off. I’m a Type A personality.

Most people miss this part of me. The Type A, everyone normally thinks about is a person who demands granular control over everything.

This difference is: I assert my “granular” control over a smaller and more manageable universe of things I wish to control.

Especially things that will produce benefits for me or my task in the long run. So what some may mistake as letting things slide is me deciding that it’s not important or a distraction to my bigger goals or it’s more strategic to execute on it later.

When looking at what to control, I quickly make a decision to filter based on what’s important to me, or what I accept and don’t accept against my larger happiness principles or business goals.

I then focus my “Type-A-ness” energy on what’s worth controlling.

That, in itself, relieves stress for me as I’m not spreading myself too thin trying to control everything. It’s a lot like why I enjoy minimalism in my life around products and lifestyle. You avoid too many things around you creating too many distractions for my ego and fears to focus on.

When I come up against a goal or problem that I do want to manage, that’s where my energy goes. I’m reflexively seeking multiple options and backup plans for that risk.

Plan Bs. Giving up rigidity in order to keep ultimate control.

What also relaxes my Type A-ness is that I use some of my energy for plan Bs. Thinking what other paths can I take or adjust to get to my goals. Working on and thinking about plan B teaches me to flow with situations and become less tempted to force a specific reality or set outcome as the only path. When you get too locked on one path, it creates the tension, the friction that drives worry. And worry is not what I want.

It’s like that saying in the commencement speech Everyone’s Free to Wear Sunscreen, ”Worrying is like trying to solve an Algebra problem by chewing bubblegum.” You’re spending lots of energy to accomplish nothing.

Mindfulness helps me focus on resolving the problem rather than wasting energy worrying about it. I’m likely more focused than my colleague whose leaking fear indicates they are focused on all the possible negative results of failure.

Of course, I accept (but don’t obsess on) all outcomes beyond plan B, including failure. What I never accept is conceding full control to a certain fate. And while fate may speak up, I refuse to let it have the last word. In any solution or matter I always know I have some choice in the matter. Particularly in my response. It reminds me of Harvey Specter’s question to his protege, Mike, in the TV show Suits:

HARVEY SPECTER: “What are your choices when someone puts a gun to your head?

MIKE: What are you talking about? You do what they say or they shoot you.

HARVEY SPECTER: Wrong. You take the gun, or you pull out a bigger one. Or, you call their bluff. Or, you do any one of a hundred and forty-six other things.”

Specter’s exaggerating a little, but not much. The idea is while your adrenaline is pumping furiously it’s easy to focus on one possible outcome that fate is dealing to you: surrender or death.

Though the options sometimes don’t break through the fog of every nerve and brain cell screaming at you in threatening moments, the reality is that you do have some say in the matter. You must accept fate may interfere in your life, but you don’t except fate’s frame, or especially, all of fate’s terms.

Focus on what you can do to influence the outcome in your favornor control the frame instead of fearing or accepting an outcome.

That is what keeps me calm. I know I have the ultimate control. That there is always another option to get to where I want. My plan B. Mindfulness helps me remember that.

  • facebook
  • twitter
  • google plus
  • pinterest
  • Previous readingWhat killed advertising? Initial reports indicate a suicide.
  • Next reading Data’s destroying the client-agency relationship.
2018. Content and Mindful. All rights reserved.