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    Advertising agency culture. The key to solving racism in the industry.

    June 15, 2020

  • Content Strategy

    The deliciously dangerous and euphoric period of a con game.

    June 23, 2020

  • Content Mindfulness

    Headphones. The condoms of content.

    June 9, 2020

  • Content Strategy

    The power of consistent content. What Facebook’s content lawsuit reveals.

    June 2, 2020

  • Content Strategy

    Businesses have a plan for essential workers. Automate the essential part.

    May 19, 2020

  • Content Mindfulness

    Breathe. You do it to live. Now use it to live better.

    May 12, 2020

  • Content Strategy

    Voice experiences will be the future or the end of your business.

    May 5, 2020

  • Content Mindfulness,Content Strategy

    How Can I Help?

    April 23, 2020

  • Content Strategy

    Working from home? Meet your new boss. Structure.

    April 21, 2020

  • Content Strategy

    The B(r)and is breaking up. How music services like Spotify are killing artist brands.

    April 14, 2020

  • Content Mindfulness,Content Strategy

    Don’t fear, embrace uncertainty. Opportunity waits on the other side.

    April 7, 2020

  • Content Strategy

    Call To Action (CTA) tips

    March 31, 2020

  • Small thinking leads to big things

    Content Mindfulness,Content Strategy

    As careers navigate COVID-19, big wins must start with small thinking.

    March 23, 2020

  • Content Mindfulness

    The gods of technology demand a sacrifice.

    March 17, 2020

  • Content Strategy

    When function follows form. And how content strategy is affected.

    March 10, 2020

  • Content Mindfulness

    Hey kids, want some yummy apps?

    March 3, 2020

  • Content Strategy

    What’s the buzz about buzzwords?

    February 25, 2020

  • Content Strategy

    Genderfication. Why women are woefully scarce in tech firms and tech firm leadership.

    February 18, 2020

  • Content Strategy

    The three types of writers.

    February 11, 2020

  • Content Mindfulness

    Can a minimalist buy a $1,400 iPhone?

    February 4, 2020

  • Content Strategy

    What is Natural Language Processing?

    January 28, 2020

  • Content Mindfulness,Uncategorized

    Health. Wealth. Love. Your three everyday happiness investments.

    January 21, 2020

  • Content Strategy

    Working and consulting in tech in 2020. Five predictions.

    January 15, 2020

  • Content Mindfulness,Content Strategy

    Looking back at 2019 to think forward: Hit Rewind Here.

    December 18, 2019

  • Content Mindfulness

    Looking back at 2019 to think forward: Happiness.

    December 13, 2019

  • Content Strategy

    Looking back at 2019 to think forward: Voice Assistants Killing Brands

    December 10, 2019

  • Content Mindfulness

    Looking back, thinking forward: Fight Club’s 20th Anniversary.

    December 5, 2019

  • Content Strategy

    Looking back, thinking forward: Kayfabe

    December 3, 2019

  • Content Mindfulness

    Why I’ve learned to accept grace.

    November 26, 2019

  • Content Strategy

    The needle in a haystack. Why the need for content strategy is universal and timeless.

    November 19, 2019

Content Mindfulness

Looking back, thinking forward: Fight Club’s 20th Anniversary.

December 5, 2019 by Brooks Richey

Sharing some of the best content around content mindfulness I looked at this year. Particularly ones I thought they might be clues for bigger things to think about. This one is about one movie that’s influenced men’s identities over the last 20 years. Fight Club.

The Men Who Still Love Fight Club – By Peter Baker of The New Yorker.

Books and movies can create cultural shifts.

If there is one contemporary book in the last twenty years that has connected and influenced men around ideas of masculinity, it’s Chuck Palahniuk’s Fight Club.

A once hardly noticed book that found its cult following via rentals when it became a movie starring Brad Pitt as Tyler Durden, the alter-ego of Ed Norton’s nameless character.

This article reflects on the movie’s 20th anniversary and how the movie has influenced male events like the pick-up artist movement, complaints about the “loss” of masculinity in the age of late capitalism, the rise of toxic masculinity and why many men quote Tyler Durden as a voice of their frustration.

Though correlation is not causation, it is interesting to look at this movie and wonder how its content and themes may have influenced the rise of male-centric movements in both their good and bad forms.

Men and masculinkity post Fight Club.

Post Fight Club, we’ve seen the men’s rights movement advocating more rights in divorce, to the seemingly bitter and often misogynistic (Men Going Their Own Way) MGTOW. A group that acts more like gender separatists.

It’s also tempting to look at the self-committed celibates, called Incels, to violent hate groups that mirror Fight Club’s Project Mayhem as proxies by which males are expressing frustration with their changing roles and identity.

Check out the article about Fight Club from The New Yorker

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