Looking back at 2019 to think forward: Voice Assistants Killing Brands

Sharing some of the best content around content strategy I looked at this year. Particularly ones I thought might be clues for bigger things to think about.

This one is about voice assistants by Gary Vaynerchuk and how they will radically change consumers and businesses.

How Voice Assistants Will Change Brand Perceptions

Many of us in tech and digital marketing talk about innovation and creativity. But when you look closer, you can see that many of us tend to get comfortable or “innovate” around in the skills we already know well or have been proven. So we change, but really not that much from our comfort zone. Change that truly transforms industries rarely affords us to keep such indulgences.

In that respect, I like entrepreneur and content-marketing-spewing-machine Gary Vaynerchuk as a motivator to keep changing.

If I could summarize most of his lectures into one message, it would be “keep moving and focus on what is really important, not only the ways you’re comfortable with.”

This video is a message from Gary around the rise of voice and voice assistants. A quasi-rant about how the rise of voice will change the game for brands.

He’s right. Those close to search clearly see it.

Those who just think of voice assistants as a way to turn on the light and ask about the weather really need to understand that this is about the future survival of brands and how businesses will engage and capture customers in an ecosystem of products.

A future that is ignored at a company’s or marketer’s peril.