A con game is a form of marketing. The only difference is the quality of the product.

How decisions on race can get blended and hidden in agency culture.

How the content we consume can actually consume us.

Viruses in a supply chain aren’t a problem for the emerging robots and smart devices.

With 843 million business users projected next year, the business of voice will be your business.

Routine and structure. Bring it on home while you’re working from home.

What you don’t see (artist metadata) can’t hurt you. But it will hurt musicians.

Ask (clearly) and you shall receive.

What happens by not incorporating content strategy upfront or when you make it an afterthought.

Less about sharing information more about signaling your identity to groups.

Stats show that when men arrive in a field, pay and prestige go up. For women, the opposite.

Which are you? Hopefully the third.

It’s how AI assistants learn to listen and understand you.

The change will consume marketers, consultants and employees that fail to adapt.

Voice. The technology so disruptive that brands dare not speak its name.

Why it’s in our nature to make finding the things we want hard to find.

How the leading chatbot connects through empathy.

Content is not just your business. If you want to keep crafting content, so is being paid on time.

Why an idea not written down is a failed one.

Information that describes what your words really mean.

Two different interfaces. Two different sets of user demands.

Its job is no longer is to tell you. Now it’s simply to sell you.

Depends on what you’re truly being paid for.

The content trap most of us can’t resist.

Give better experiences to you app users with these push notification tips.

Hey Siri, buy whatever brand you think best, I don’t care.

“Double plus good” vs. the poop emoji. See how both narrow our use of language.

Tips for using existing content to make new content readers will love.

The job isn’t focused on what you write. It’s how they feel.

What was once shared a media experience is now designed to extract value from the less affluent.

Data is giving companies incredible marketing insights. So what are agencies contributing?

An industry that missed that transition from Mad Men to Math Men.

If you can’t beat it, share it.

Build better content by following these three steps.

In writing, sometimes being perfect isn’t.

Use writing to discipline kids, and surprise, they don’t like writing.

The official digital content disease of large organizations.

A lot of movies are being remade, A lot shouldn’t. Here’s a few greenlighting rules.

When writing for voice assistants, you must keep in mind that you are delivering a simultaneous mix of content, interactive rules, story-flow feedback, brand experience, and voice-driven design. A mix…

Agencies, customer experience firms, and design firms bill for copywriting. No earth-shattering news there. Content strategy? That’s another story. Firms “kinda do” content strategy. It can be found as either…

Keep content engaging to users with increasingly smaller attention spans.

How content strategists can explain what you do in just four words.

Looking to create content that satisfies users? Three content strategy tips you need to know.

Learn why people across a company look at your sales pitch about technology fearfully.

Learn what you imply about a product can double sales more than what you actually show or say about it.

Feedback is a language. One you and your client need to speak and understand. Learn tips to help hear and help each other.

Should a content strategist be a subset of a design group, a UX team or serve as an independent collaborator? Find out.

The untold (remixed) story about Santa’s late night visit to a content strategist and team at a customer experience firm.

Improve content strategy and content marketing through Joesph Campbell’s famous Hero’s Journey.